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Generating high website traffic is an integral and highly profitable practice for businesses in the digital world. Content alone is no longer the sole requirement for high rankings in search engines like Google, Yahoo, and Bing. Technology solutions are required for digital success but it takes a know-how in conversion optimization, content architecture, and various forms of credibility formation for businesses to strengthen and secure a profitable location in their digital ranking.
Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
Noticeable Return On Investment (ROI):
Comprehensive analytics provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.
Cost Effectiveness & Increased Site Usability:
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
Enhanced Brand Awareness:
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more trustworthy.
- Competitive benchmark three (3) top competitors
- Keyword research, target top ten (10) opportunities
- Optimize page titles
- Meta descriptions
- SEO copywriting / text optimization
- Image optimization
- Google XML
- Optimize up to three (3) locations’ Google, Local, Bing
- Citysearch and Yelp profiles; one (1) round of review and revisions per profile